The Grateful
Taco

Branding

Created: St. Petersburg, Florida
Managed: St. Petersburg, Florida
Brand Reach: Local

Mixing music and tacos.
What else could we ask for?

Branding for The Grateful Taco

We love it when clients come to us with a cool new concept that we can run wild with. With The Grateful Taco, the idea was to create a kick-ass brand for a taco restaurant on St. Pete Beach themed after the Grateful Dead.

Logo for The Grateful Taco

After researching iconic Grateful Dead memorabilia and authentic Mexican restaurants throughout the world, the brand identity was born. The brand features tie-dye and textural elements with chunky typography and colorful imagery.

Icon for The Grateful Taco
Photography for The Grateful Taco
Brand Assets for The Grateful Taco
Brand Assets for The Grateful Taco
T-Shirt Design for The Grateful Taco
Brand Assets for The Grateful Taco

We developed the logo and all the brand assets, including several variations of the skull, taglines and other illustrations that tie it all together. We then applied the brand to apparel, hot sauce labels, and packaging. As part of the brand package, we created an interior lookbook outlining how to apply the brand to a physical space. We were awarded the American Graphic Design Awards GDUSA 2016 Award for The Grateful Taco branding.

#freshtodeath

American Graphic Design Award 2016 Winner