IL Ritorno owners David and Erica Benstock contacted Hype Group in 2013 to help generate buzz for the opening of their modern Italian restaurant in downtown St. Pete. Since then, Hype has been IL Ritorno’s agency of record, handling all public relations efforts, design services, social media management, and photography.
We use a variety of tactics to generate buzz including influencer engagement, feature pitching, press release distribution, and event coordination. Through these tactics, we’ve consistently garnered positive local, regional, and national press for chef David and IL Ritorno since the start of our working relationship. Coverage has been earned in publications like the Tampa Bay Times, Creative Loafing, Tampa Bay Business Journal, LocalsDISH, The Dallas Morning News, and the Roanoke Times.
In addition to public relations services, Hype Group has been key in arranging events and establishing relationships that align with IL Ritorno’s values, while effectively communicating these same values through photography and graphic design.