Public Relations, Social Media, Design, Photography

Created: St. Petersburg, Florida
Managed: St. Petersburg, Florida
Brand Reach: Local, Regional

Remaining relevant in a city with a constantly evolving food scene.

Public Relations for Il Ritorno

IL Ritorno owners David and Erica Benstock contacted Hype Group in 2013 to help generate buzz for the opening of their modern Italian restaurant in downtown St. Pete. Since then, Hype has been IL Ritorno’s agency of record, handling all public relations efforts, design services, social media management, and photography.

We use a variety of tactics to generate buzz including influencer engagement, feature pitching, press release distribution, and event coordination. Through these tactics, we’ve consistently garnered positive local, regional, and national press for chef David and IL Ritorno since the start of our working relationship. Coverage has been earned in publications like the Tampa Bay Times, Creative Loafing, Tampa Bay Business Journal, LocalsDISH, The Dallas Morning News, and the Roanoke Times.

Photography for Il Ritorno
Photography for Il Ritorno

In addition to public relations services, Hype Group has been key in arranging events and establishing relationships that align with IL Ritorno’s values, while effectively communicating these same values through photography and graphic design.

Social Media for Il Ritorno

Chef David came to us in November of 2016 and placed a tall order – he wanted to cook for the James Beard Foundation in NYC, where chefs from all over the country cook by invitation-only.

Public Relations for Il Ritorno

We contacted the director of house programming shortly thereafter, and by January 2017 we were arranging the details of his very own dinner.

Public Relations for Il Ritorno
Public Relations for Il Ritorno

The director specifically cited the abundance of consistent, positive press as a factor in her decision to invite him to cook at the renowned James Beard House. Chef’s dream came true on July 18, 2017, when he cooked for a nearly sold-out crowd at the James Beard Foundation house in the West Village.