Truhair
Chelsea Scott came to us with an established, best-selling product line on HSN. TruHair launched in 2012 to an overwhelming response and sold out its entire product line, bringing in a record-breaking $1 million in sales on their first visit. A fantastic product like TruHair needed a brand to match it. Hype Group was approached to rebrand the hair care line and design new packaging for existing and new products.Scope
Branding
Packaging
Photography
Web Design
Recognition
GDUSA Gold
Branding
It was important to the client to stay true to the brand’s roots (hair pun intended), so we pulled elements from the original packaging and carried them into the new designs. We softened the brand’s hues to better suit the modernized logo and new off-white boxes.
Packaging
These small touches ultimately conveyed a more organic feel, which was in line with the product and messaging. We also pulled the inspirational quotes from the old packaging into the spotlight, implementing a bold yet whimsical design that exuded confidence. We knew what was in the box played the largest role, but a carefully crafted brand would speak to the consumer. This idea was at the forefront of our design process.
Photography
Our work with TruHair has blossomed into a relationship that allows our creative team to shoot their product on a monthly basis. The content we develop for the team at TruHair is ever-evolving, as we’re constantly flexing our creative muscles to create thumb-stopping visuals. We’re always inspired by clean, colorful and bold photography. From concept and shot list creation, to prop sourcing, painting and set design, our team does it all. We work tirelessly to make sure our client’s digital presence is fresh and appealing.
Web Design
Along with a comprehensive brand refresh, we developed the new TruHair web experience. We established a brand voice that is seen throughout the brand’s design system, including labels, blog posts, and web design. We can attest to the claim that TruHair is the one and only best-hair-day-every-day product. Keep an eye out—you might see it on shelves near you.
