Recently dubbed “a revelation wrapped in a revolution” by Creative Loafing Food Critic Jon Palmer Claridge, UNION72 is a game changer.
Founders Bharat Chhabria and Jeff Martin set out to create a chef-inspired barbecue restaurant influenced by flavors and techniques used throughout the world. With such a grand vision it was important to create an equally compelling and grand brand.
Hype Group has not only built this brand, but we continue to grow it every day. As a result of our PR efforts, UNION72 was picked up in more than seven media outlets prior to opening. The success of this brand is a result of the perfect “union” of client and agency. This is proven as we were awarded the American Advertising Federation’s 2017 ADDY Award for the UNION72 branding.
Oh, and did we mention they’re already scouting out their next locations?