BLK Accounting & Consulting
The BLK Accounting & Consulting team came to Hype looking for a refreshed corporate identity. The firm acts as a trusted business advisor to companies by providing Controller/CFO-level perspectives. After a decade in business, BLK was looking to us to reinvent their identity while developing a modern, unique approach to the brand. Scope
Branding Brand Evolution
Branding
When we started the BLK rebranding project, we knew we needed to create something that was modern and unique, yet still approachable. Owner Kelly Black gave our team complete creative freedom, which allowed us to really think outside of the box. We decided that a play on the letters BLK would be the direction we’d go. And off we went! We utilized the letters B, L and K to form the custom icon/favicon, and a simple sans serif font for the rest of the logo.
A series of design elements and typography were also developed to support the new brand. We constructed this new identity to be sleek, robust and extremely customized. With the updated logo, a new color palette, and extensive asset system, a modernized yet approachable new brand was born. This allows for the creation of compelling B2B marketing materials which is key in the BLK business growth.
By combining the letters BLK our design team constructed a compelling brand icon that is completely customized and unique to our client.
Brand Evolution
Once the overarching brand was completed, our design team extended the identity to marketing and promotional materials and company collateral. This new, elevated brand prepares our client to tackle the next decade and beyond!
