Brand Identity
Brand Evolution
Packaging Design
Photography
Web Design
They don’t compromise on quality, they don’t compromise on taste, and they don’t compromise on the amount of love and care that is put into all of their food.
That being said, we needed a solid brand identity to reflect their values. We created a new logotype, compelling brand mark, and various supporting assets that come together to form a truly appetizing visual identity. Our brand mark skilfully weaves health, home, and Paleo into one unique symbol. Paired with bold, black typography, the logo and its variations feel rugged enough to align with the Paleo mission, while still being modern and clean. The bold color palette of black, white, green and yellow is striking and visually embodies the freshness and healthy benefits that the company offers.
As we moved through the brand design process, we considered all the different applications that would need to be branded – product packaging, a website, social graphics and more. We designed various icons, illustrations and assets that would cover all of the bases for a cohesive brand.
