The Shops at Bell Tower had been the go-to shopping center for the Fort Myers-Cape Coral area for more than 35 years, and it was time to shake it up. Real estate management company Madison Marquette knew they needed to rebrand the open-air center to meet the shifting needs and expectations of their customers, and that’s where Hype came in.
Brand Identity
Brand Evolution
Now known as Bell Tower, the rebrand included an updated logo, assets, tagline and messaging, plus B2C and B2B materials. The final brand identity was vibrant, lively, and high impact. The flexibility of the brand allowed for easy application and interpretation to the physical and digital space. From signage, walls, windows, and way-finding, we created a sense of place and cohesiveness without losing the essence of Bell Tower and what keeps people coming back – the experience.
