Hype Group rolled out a complete brand overhaul. Now known as Bell Tower, the rebrand included an updated logo, assets, tagline and messaging, plus B2C and B2B materials. The final brand identity was vibrant, lively, and high impact. The flexibility of the brand allowed for easy application and interpretation to the physical and digital space. From signage, walls, windows, and way-finding, we created a sense of place and cohesiveness without losing the essence of Bell Tower and what keeps people coming back – the experience.
