Celeste Hotel
The Celeste Hotel, a Tribute Portfolio Hotel, was set to open on the campus of the University of Central Florida in Orlando in the heart of Central Florida’s technology hub. The owners needed a solid brand and introduction to this unique community.
An experience like no other, our brand fuses together the timeless curiosities of the cosmos with the unparalleled class and comfort of a premium hotel.
Scope
Branding
Brand Evolution Photography Social Media Public Relations
Branding
When approaching the branding and visual identity, we knew we wanted to pay homage to the hotel’s galactic theme and build an upscale brand that was inspired by the wonders of the galaxy. Our focus was to capture a ‘feeling’ that The Celeste Hotel was a space to visit time and time again, giving guests a unique experience each time they booked a stay. Through immersive design and curated amenities, The Celeste promises to leave guests starry-eyed.
Brand Evolution
Several of our design assets included galactic-themed collateral, promotional pieces and wayfinding to orient guests at the hotel. Cheeky mottos like “Experience The Stars” and “Journey Somewhere New” are infused throughout the brand’s identity. The suite of creative assets for The Celeste were developed to foster a spirit of exploration and wonder for guests from all walks of life.
Photography
We topped off The Celeste branding project with a stylized shoot on-site that reflected the unique space that was created. These photos were used mainly on the hotel’s social media platforms to support our Launch Campaign. Through a mixture of strategic lifestyle shots and original content - we humanized and painted the picture of how guests enjoy the property.
Social Media
Once complete, we planned a 3-month Launch Campaign to tease, introduce, and familiarize the public with the new hotel. This included event ideation, influencer management, public relations, social strategy and content calendar, on-site photoshoots, and community outreach. The results were out-of-this-world.
Public Relations
We used a variety of tactics to generate the hotel’s opening buzz, including influencer engagement, feature pitching, press release distribution, and event coordination. Through these tactics, we garnered positive local, regional and national press for The Celeste. Coverage has been earned in publications like the Orlando Business Journal, Travel Weekly, UCF’s NSM Today, New Hotels Guide, Visit Orlando and Edible Orlando.
“Hype exceeded our expectations. The team really embraced the project and created a hotel brand that is well thought out and so fluid with the entire concept. Our project from start to finish was seamless. It was a joy to see everything develop and come together.”
