The History of Hype
With ten years in business, we felt it was important to remember where we’ve been. Here’s a look into the history of Hype.August 2009:
Brooke Boyd starts Hype, a creative agency based in St. Petersburg, FL.
June 2010:
Hype moves into its first office – an ultra-modern loft studio downtown St. Petersburg on Central Avenue.
August 2010:
The first Hype employee is hired! He moves cross-country from Buffalo, NY to sunny St. Petersburg, FL.
August 2011:
Hype moves into its second office – a larger space downtown St. Petersburg, also on Central Avenue.
August 2012:
The Hype team travels to NYC for the Curveturiere brand launch party!
December 2012:
Hype completes the branding for Green Bench Brewing. This was the start of many F&B branding projects for the company. Cheers!
April 2013:
Hype was recognized for their work at the World of Beer Annual Conference.
August 2013:
Hype moves into its third office – a loft-style space downtown St. Petersburg, also on Central Avenue.
July 2014:
Brooke is named ‘Business Woman of the Year’ by the St. Petersburg Chamber of Commerce.
August 2014:
Brooke and her husband Pete welcome their first child, Jackson Grace.
August 2016:
Hype is movin’ on up! The team moved into its current, chic and larger office space downtown St. Petersburg, again, on Central Avenue.
November 2016:
Hype curates its first ever design exhibition, called Et Cultura, at Green Bench Brewing.
November 2016:
Brooke was named ‘Business Woman of the Year’ by the Tampa Bay Business Journal! You go girl!
January 2017:
Brooke treats the team to a Savannah trip to ring in the new year!
November 2017:
Hype curates the second annual Et Cultura design exhibition at Green Bench Brewing.
April 2017:
Hype takes on Austin, TX. Yeehaw!
July 2017:
Brooke, Nicole and the IL Ritorno team travel to NYC with Chef David Benstock for his James Beard House dinner. Mmmm.
August 2018:
Hype refines its brand. So fresh, and so clean, clean.
February 2018:
Hype commences work with Pabst Brewing (maybe you’ve heard of them) on rebranding their malt beverage line, Not Your Father’s.
April 2018:
INC. Magazine features a story on Brooke and other entrepreneurs in St. Petersburg.
May 2018:
Hype helps coordinate the Refinery29 x Rimmel London US event.
September 2018:
Hype introduces additional services…we’re more than just a design studio ya’ll!
June 2019:
Hype team travels to New York City to shoot with Boar’s Head.
February 2019:
Brooke and her husband Pete welcome twin boys, Perry Brooks and Jennings Oliver. Double trouble!
July 2019:
Brooke announces partnership in new St. Pete salad concept, Greenstock, a project Hype brands, duh…
August 2019:
Hype turns ten! Yippee!
