Yucatan Sauce brings the riveting spirit of Old Florida right to your table. It’s not your typical hot sauce. This unique combination of citrus flavor is inspired by the Sunshine State’s citrus and cayenne peppers from the fertile soil of Colombia. No matter your journey, your zest for adventure starts with a drizzle of Yucatan Sauce!
Brand Identity
Brand Evolution
Packaging Design
Yucatan Sauce’s bold flavor promises to bring a sense of adventure to your meal, and we created a visual identity that would reflect that spirit. The primary logo features their signature seaplane emblem, tying into the product’s Old Florida heritage. We also developed compelling messaging assets to further define the brand’s essence. The typography is strong and simple, and vibrant pops of color are striking against a more subdued backdrop of black and white.
