In redesigning packaging for her hand-crafted and naturally preserved foods, such as jams, pickles, and beer mustards, we moved away from the craft paper labels and mom-and-pop vibe to a cleaner label design that would appeal to an array of retailers. The timeless design is inspired by elements of vintage European food packaging and is flexible enough to grow with her product line. Sofranko carefully chooses the freshest produce she can get her hands on from local farms, and we took the same care in considering a new look and feel for her product.
