TréLuxe is a premium haircare brand designed to empower individuals with textured hair to embrace their natural curls with confidence. Rooted in science and nature, TréLuxe offers high-quality, nutrient-rich formulas that provide hydration, definition, and long-lasting hold without harsh chemicals.
Brand Identity
Brand Evolution
Packaging Design
For TréLuxe, we crafted an updated brand identity as bold and dynamic as the curls it celebrates. Every element, from the vibrant packaging to the fluid, expressive typography, was designed to reflect movement, confidence, and natural beauty. We infused the brand with a rich, sophisticated color palette and sleek, modern design elements that speak to both elegance and innovation. With visuals that captivate, we positioned TréLuxe as more than just a haircare brand, it’s a statement of self-expression and curl confidence.
For TréLuxe, we designed packaging that embodies the brand’s bold energy. Every detail was crafted to reflect movement and the beauty of textured hair. We balanced elegance with functionality, ensuring the bottles and labels not only stand out on the shelf but also provide a seamless, premium user experience. The result is a packaging system that feels as luxurious as the formulas inside, inviting customers to embrace their curls with confidence.
