The Riley

The Riley is Fort Myers, FL’s most active and social apartment community, where modern luxury collides with the tranquility of coastal living. Tucked away in the heart of Southwest Florida, The Riley offers a contemporary and sophisticated lifestyle for those seeking a unique blend of comfort, convenience, and style.

Brand Naming
Brand Identity
Brand Evolution

Naming

‘The life of Riley’ is an idiomatic expression that refers to a carefree, easy, and comfortable life. The name The Riley implies a sense of contentment, relaxation, and indulgence. The name lends itself to attracting residents who desire to live a luxurious and laid-back lifestyle.

Branding

The refined feel of The Riley brand reflects the elevated standard of living that the community offers. Elegant typography and simple design lend a sense of sophistication along with a color palette that is rich and inviting. Vivid hues and interesting shape-driven graphics create an intriguing brand that reflects the carefree excitement of life at The Riley.

“Embrace life at The Riley.”

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The Riley

Naming

Branding

“Embrace life at The Riley.”

Sabal Suncare

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