Brand Identity
Packaging Design
Photography
The company’s founder, Jayme Heule, came to Hype seeking a verbal and visual solution for Breadbox that would match the brand’s holistic values. We began by establishing who The Breadbox Apothecary was at its core, its tone of voice, and its consumer promises. This led us to anchor the company’s messaging in history, pointing to the proven success of herbalism through generations and pairing it with the modern advances of today’s science.
We then moved into creative exploration and began crafting a unique visual identity that Breadbox could thrive in. The hero product we took specific focus on was Jayme’s Elderberry Tonic — an all-natural, organic elderberry syrup with enough nutrient-rich ingredients to kick your immune system into overdrive. Through hand-drawn illustrations of unique ingredients, cheeky assets, and an attractive color palette of deep green and bright violet, our team was able to deliver a completely unique brand for Breadbox that looks as good as it tastes.