The Tampa Bay Regional Planning Council (TBRPC) approached Hype to brand their new initiative, the Tampa Bay Coastal Master Plan (TBCMP). The TBRPC’s mission is to foster regional communication, coordination, and collaboration to identify and address issues and needs, serving both citizens and member governments. The TBCMP is a four-year, grant-funded project designed to address flooding and enhance regional resilience. This initiative will identify vulnerable communities, prioritize flood reduction and restoration projects, and guide long-term adaptation strategies.
Brand Identity
Our team developed an impactful brand identity that speaks to the mission of the organization while also being visually approachable. We explored the use of fluid and organic shapes that worked to tie into our unique landscape and coastal environment. The color palette is vibrant and uplifting with blues and greens along with secondary colors that reflect the Tampa Bay community.
