Rooted in small-town charm with modern-day ease, Sutton Flats is a thoughtfully designed apartment community in the heart of Howe, Texas. Our team brought the brand to life with a timeless name, elegant identity system, and marketing collateral that nods to the area’s pastoral heritage while appealing to today’s residents. From brand identity to evolution, every detail reflects the community’s balance of comfort, connection, and quiet sophistication.
Brand Naming
Brand Identity
Sutton Flats stands apart by embracing the unique character of Howe, TX, where small-town charm meets thoughtful modern living. Through extensive brand naming exercises, our team struck a balance between refined, timeless and approachable with Sutton Flats.
This brand identity captures the refined yet welcoming essence of Sutton Flats and its surroundings. A blend of high-contrast modern and classic serif typefaces brings a look that’s both timeless and contemporary. The color palette features earthy blues, soft beiges, and warm neutrals, creating a grounded, serene aesthetic. Logo marks incorporate minimal, western-inspired elements, monograms, and elegant linework. The result is a brand that feels sophisticated yet comfortable, modern living with a rooted sense of home.
