Sunova was envisioned as a vibrant, experience-driven hospitality brand designed to capture the energy of golden hour in Central Florida. As a Marriott Tribute Portfolio hotel coming to Kissimmee, the brand was intentionally developed to feel immersive, social, colorful, and emotionally driven, blending boutique hospitality with nightlife, leisure, and elevated escape culture. The identity moves away from traditional resort branding and instead leans into mood, atmosphere, and feeling. Every element was designed to evoke warmth, movement, connection, and the idea of transitioning from day into night.
Brand Naming
Brand Identity
Brand Evolution
The name “Sunova” was created as a modern fusion inspired by the sun, warmth, energy, and transformation. The name feels bold, memorable, and destination-oriented while naturally aligning with the concept of sunset culture, nightlife, cocktails, and escape. Positioned within the Marriott Tribute Portfolio collection, the name allows the property to stand independently with its own personality while still feeling elevated and hospitality-focused.
The Wellmar brand draws from the effortless charm of Mediterranean coastal living. Layers of rich blues echo the nearby Gulf waters, paired with whimsical patterns and expressive typography that bring a sense of movement and personality to the space. Subtle tile motifs, soft textures, and handcrafted details create a visual rhythm that feels both relaxed and refined. It’s a palette and style meant to evoke water, sky, and shoreline, where thoughtful details, playful design moments, and coastal color come together to create an atmosphere that feels welcoming, vibrant, and distinctly memorable.
