Sunny Culture

Sunny Culture's came to us as an existing brand looking for a refresh and new packaging solutions to appeal to a more forward-thinking audience. The founders, Patrick and Rany, had developed the product over many years but were struggling to properly communicate its benefits and educate its consumers of its unique ingredients. These products were to be designed for thoughtful, optimistic, and mindful athletes, competitors, performers, parents, and friends.

Scope

Branding
Packaging

Recognition

GDUSA Packaging
Gold Addy

Branding

Together we worked on creating a branding system that focused on deliberate simplicity. Simplicity became a theme that gave us an intentional focus across ingredients, flavors, design, and education for consumers—something that’s needed in an increasingly crowded beverage market. We accomplished this by minimizing their combination mark and creating a bold new tree symbol that was own-able and memorable.

Packaging

Following the brand identity design, we focused on applying the new system across 8-ounce bottles in seven unique flavors. Our packaging designs included a cap sticker and front and back label. It was important that each flavor and bottle could stand out on the shelf on its own while also looking cohesive next to each other as a group.