The brand refresh for Shells was crafted to honor its legacy as a laid-back and fun seafood spot while introducing a modern twist. Every element, from the logo to the brand’s application, embodies the nostalgic charm of old-school Florida, reinforcing Shells as the go-to place for relaxed, no-frills dining. We preserved the core aspects of the original logo, reimagining them with a contemporary flair that resonates with today’s audience. To enhance this vibe, we selected simple typefaces with hand-drawn and rustic qualities, perfectly complementing the brand’s refreshed yet authentic character.
