Sabal Suncare

Sabal Suncare
Sabal is a premium suncare brand dedicated to delivering clean, high-quality mineral sunscreens that people love to use. The formulations are free from added chemicals and artificial fragrances, ensuring a pure and gentle experience. Plus, Sabal blends seamlessly into the skin without leaving a white cast, making application quick and effortless.

Brand Naming
Brand Identity
Packaging Design
Photography

Sabal Suncare
Sabal Suncare

Naming

The name ‘Sabal’ connects deeply with Florida, where the Sabal Palm is the official state tree. This connection to the company’s home state is more than just symbolic – Sabal Palms flourish in sunny climates, offering natural protection and shade from the sun’s rays. By naming the brand ‘Sabal,’ we encapsulate the idea of natural defense, reflecting the sunscreen’s mission to provide effective, clean protection that’s as close to nature as possible. The name is both meaningful and memorable, grounding the brand in a sense of place and purpose.
Sabal Skincare
Sabal Skincare

Branding

The Sabal brand embraces a minimalist design while making a bold statement. Its clean, straightforward aesthetic resonates with a gender-neutral audience, perfectly aligning with its mission of honest suncare. The design employs strong typography and vivid colors that embody a confident, outdoor-loving spirit, making it both striking and purposeful.
Sabal Skincare
Sabal Skincare

Packaging Design

The design for Sabal’s sunscreen packaging embodies a classic minimalist aesthetic that reflects the purity and high quality of its ingredients. We focused on a palette of earth tones and sunny hues to evoke a natural, sun-kissed feel. The use of natural textures enhance this connection to the earth, while the typography is simple yet sophisticated, lending the brand a serene and premium vibe.
Sabal Suncare
Sabal Suncare

“Sabal lets you live confidently under the sun.”

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