Rosie’s is more than just a restaurant, it’s a tribute to the fearless pioneers who shaped Florida’s untamed wilderness into the paradise we know today. Nestled on the shoreline in Marco Island, Rosie’s draws inspiration from a time when Florida was wild, untamed, and full of adversity. The spirit of Rosie’s embodies those trailblazers, those who navigated the waters, and made homes in a land that was as beautiful as it was unforgiving. Rosie’s is a place where history is celebrated with every meal, where the stories of the past meet the spirit of today.
Brand Identity
The Rosie’s brand is deeply rooted in a tribute to the resilient female anglers of Florida’s past. This homage is brought to life through charming, hand-drawn illustrations that exude a playful spirit, culminating in the imaginative creation of a fictional character named Rosie. A distinctive wordmark was developed, imbued with a vintage flair that evokes a sense of nostalgia and timelessness. This unique typography contributes to the brand’s approachable yet sophisticated aesthetic. The brand’s color palette was chosen to reflect its tropical surroundings, drawing inspiration from the vibrant hues of Florida’s natural landscape and inviting shades were selected to create a warm and welcoming impression, further reinforcing the brand’s connection to its coastal origins and the spirit of the Sunshine State.
