From the first meeting with Rachael, Hype saw the passion that forged the concept of Pepper Nectar. Though the client had a logo and white label system to use in the interim, there was an opportunity to tell a deeper story and give the brand the visual personality it deserved. As the majority of Pepper Nectar’s customer base purchased the product directly from Rachael at markets and events, we felt it was important that the visuals reflect her character and sense of humor in order to stand out. We dove deeper by learning more about how these hot sauces were made, what set them apart, and what would “sauce” them up on the shelf as the company grew.
