Min’s Matcha
Min’s Matcha founder Hazmin Flynt came to us with a vision for a modern take on an old-world beverage: matcha tea. Tasked with creating a brand that would stand out among the crowd, we also needed to educate the consumer on the tried-and-true benefits of consuming matcha tea.Scope
Branding
Packaging
Recognition
Gold Addy
Bēhance Feature
Branding
Our team began by delving into matcha tea history, the process of making it, and competitors in the market. Our findings showed the need for a young, modern and delicate brand. In our development we focused on soft colors and equally playful assets. All of this was complemented by structured, modern typography.
Packaging
Following the brand development, we created the memorable Min’s Matcha label designs. The brand launched with four flavors: Blueberry Bliss, Blueberry Bliss Lite, Peach on Earth, and Peach on Earth Lite. We aimed to create labels that were cohesive with the brand’s vision but could also stand alone on a shelf and entice the consumer.
Shortly after launching, Min’s Matcha was picked up by various local and regional retail outlets and has continued to saturate the market ever since. Because of the strong brand developed at Hype, Hazmin is now able to confidently promote Min’s Matcha not only to retailers but also to social media audiences and the press.
