After locking in the elements of Made’s new brand, we switched focus to the hero product: the canned cold brew. We wanted to create a vibrant can wrap that also broke down the process behind creating cold brew coffee. To do this, we developed an illustrated process diagram to adorn the back of the can that utilized the natural aluminum of the can to appeal to the viewer. Upon presenting the Made Coffee team with the new brand and can designs, they were clearly as smitten as we were. The cold brew now stands out on shelves and makes you want to #SlamACan! The new brand and its assets will allow Made to grow in the Tampa Bay area and beyond. Prior to launch, a glowing review by Creative Loafing fueled an appetite for the cold brew and our strong design for a stellar product kept the buzz alive on social media.
