Brand Naming
Brand Identity
Brand Evolution
For the LoMa brand we were greatly inspired by the artistic and eclectic nature of the district designed for local creatives, entrepreneurs and visionaries to thrive. We wanted our logo, typography and assets to speak to the unique concept of the district and the blend between old and new.
We focused on developing a logo that was simple, bold and impactful with custom details. For color, we wanted to explore a mix of neutrals with pops of brighter tones throughout. The type treatments are strong and eye-catching, and typography will be a prominent design element.
We utilized color-blocking and interesting abstract shapes throughout our assets to reflect the artistic vibe of this community. Much like some of the proposed architecture, we wanted to include a raw edge to these designs through the use of rough textures and imperfections. We also explored layering photography in interesting ways to incorporate elements of history and storytelling.
