At Ives Curated Gifts they’ve recreated the special magic of gift-giving. When you walk through their doors, you’re family. They’re a destination that inspires creativity in ways that enhance each personalized experience.
Ives Founder Laura McGee contacted Hype as they were about to undergo a major transformation, a rename and rebrand of her store that’s been a local staple in Fort Myers, FL since 2004.
Brand Identity
Brand Evolution
What the Ives retail consumer was accustomed to was a brand that was as unique, playful and colorful as the products they sell. Once the Key Messaging was established, we moved into creative exploration and began crafting the distinctive visual identity system that would allow Ives to continue to thrive.
Our adaptable brand system was built to allow for immediate activation. Through custom patterns, hand-drawn illustrations and icons, beautiful assets, and a playful color palette of blues, pinks, neon yellow, and cream, our creative team was able to deliver a unique and marketable brand identity for Ives Curated Gifts.
