At Ives Curated Gifts they’ve recreated the special magic of gift-giving. When you walk through their doors, you’re family. They’re a destination that inspires creativity in ways that enhance each personalized experience.
Ives Founder Laura McGee contacted Hype as they were about to undergo a major transformation, a rename and rebrand of her store that’s been a local staple in Fort Myers, FL since 2004.
Brand Identity
Brand Evolution
Ives was an established brand that came to us with this new name, in need of a redeveloped brand story and identity. What the retail consumer needed was a connection that was as meaningful as the brand they had come to know and love for so many years. What the Ives retail consumer was accustomed to was a brand that was as unique, playful and colorful as the products they sell. We began crafting a distinctive visual identity system that would allow Ives to continue to thrive.
Our adaptable brand system was built to allow for immediate activation. Through custom patterns, hand-drawn illustrations and icons, beautiful assets, and a playful color palette of blues, pinks, neon yellow, and cream, our creative team was able to deliver a unique and marketable brand identity for Ives Curated Gifts.
