IL Ritorno
IL Ritorno owners David and Erica Benstock contacted Hype in 2013 to help generate buzz for the opening of their modern Italian restaurant in downtown St. Pete. Since then, Hype has been IL Ritorno’s agency of record and handles all public relations efforts, design services, social media management, and photography.Scope
Public Relations
Social Media
Photography
Graphic Design
Public Relations & Social Media
We use a variety of tactics to generate buzz, including influencer engagement, feature pitching, press release distribution, and event coordination. Through these tactics, we’ve consistently garnered positive local, regional, and national press for chef David and IL Ritorno since the start of our working relationship. Coverage has been earned in publications like Southern Living, The Washington Post, Inc. Magazine, Tampa Bay Times, Creative Loafing, The Tampa Bay Business Journal, and others.
Featured Press.
In addition to public relations services, Hype has been key in arranging events and establishing relationships that align with IL Ritorno’s values while effectively communicating these same values through photography and graphic design.
The James Beard Dinner
Chef David came to us in November of 2016 and placed a tall order – he wanted to cook for the James Beard Foundation in New York City, where top chefs from all over the country cook by invitation only. We contacted the director of house programming shortly thereafter, and by January 2017, we were arranging the details of his very own dinner.
The director specifically cited the abundance of consistent, positive press as a factor in her decision to invite him to cook at the renowned James Beard House. Chef’s dream came true on July 18, 2017, when he cooked for a nearly sold-out crowd at the James Beard Foundation house in the West Village. You bet we were there that night to make sure everything went off without a hitch.
Photography
Of course, none of our efforts for IL Ritorno could be possible without the stellar photography we capture regularly to display Chef David’s stunning food. As a restaurant that boasts seasonal menu changes and frequent new recipes, the Hype team makes it a point to conduct multiple food photoshoots throughout the year.
