Research, brainstorming, and social listening led our team to develop a branded, thoughtful social media strategy while staying true to Horse Soldier Bourbon’s proud history. Before working with Hype, Horse Soldier Bourbon had an inconsistent social approach, and their content didn’t adequately reflect the high-quality bourbon they were distilling. We were able to align their social profiles with the story they were trying to tell, both visually and verbally. Hype’s social team created content themes, implemented a strategic plan and drafted a monthly content calendar, all of which was driven by Horse Soldier Bourbon’s goals and audience.
