Brand Identity
Brand Evolution
Packaging Design
Photography
Social Media
Public Relations
This brand blends bold color palettes, crisp art deco and geometric shapes and elements, and refined typography to bring a fresh, distinctive perspective to the craft beer space. Rooted in the vibrant energy of downtown St. Pete, our identity balances playful character with industrial design clarity. Eye-catching illustrations and clean lines invite curiosity, while the thoughtful simplicity resonates with seasoned beer lovers and design enthusiasts alike. At the heart of the brand is a signature mark that captures our creative spirit.
Our St. Petian label designs capture the spirit of St. Pete with clean lines, bold color stories, and minimal yet memorable illustrations. Each can is a nod to the city’s coastal energy, creative culture, and laid-back charm, crafted to stand out on the shelf while staying true to the brewery’s identity.
Leg Day IPA label designs are inspired by the Tampa Bay Rowdies, bringing the team’s electric energy and iconic green and gold into the mix. Each detail creates a modern, eye-catching label system that’s unmistakably St. Pete, and uniquely ours.
