Gillies Coastal Counter is redefining fast-casual seafood with a fresh, vibrant twist. Inspired by a love for high-quality seafood and relaxed dining, Gillies blends coastal vibes, bold flavors, and laid-back fun to create a dining experience that feels as fresh as the catch of the day.
Naming
Brand Identity
Brand Evolution
The name “Gillies” evokes the heart of coastal living, celebrating the vibrancy of the ocean and the love for fresh, high-quality seafood. It’s approachable yet memorable, capturing the laid-back vibe and bold flavors that define this fast-casual dining experience.
The Gillies brand is inspired by the charm of coastal dining, balancing playful energy with a modern, laid-back vibe. It draws on the freshness of the ocean and the joy of seaside meals, using clean lines, organic textures, and whimsical hand-drawn illustrations to create an inviting aesthetic. A vibrant color palette, anchored by ocean blues and pops of citrus hues, brings a fresh and fun energy to the brand.
