Fortu

Located in the heart of downtown St. Petersburg, FL, Fortu is inspired by the entrepreneurial spirit of the family behind its inception, and the good fortune that has allowed them to spread their love for authentic, responsibly-sourced, delicious food.

Brand Naming
Brand Identity
Brand Evolution

Naming

The name Fortu was chosen to evoke the concept of ‘good fortune’, which holds deep significance in many Asian cultures. This name reflects the restaurant’s mission to bring positive energy and prosperity to every guest’s dining experience. By naming the restaurant Fortu we aimed to create an atmosphere where patrons feel lucky, blessed and satisfied.

Branding

The Fortu brand is a mixture of unique cutouts, type treatments, and geometric lines that help represent the restaurant’s culture and cuisine. The brand elements are abstract and embody the spirit of Asian culture in a very subtle yet lively way.