Embrew products aren’t just a simple black tea with cane sugar. They’re loose leaf grade teas from small farms processed with care and combined with a touch of smoked demerara sugar, granulated maple, honey granules or organic sugar to bring the cup to life.
Embrew’s Founder Ashley Haywood found a way to flawlessly balance the sweetness of life’s best moments. In perfecting her process while expanding the business in retail locations, the need for an upgraded brand identity and packaging system became apparent. Enter Hype.
Brand Identity
Packaging Design
The Embrew brand that came to us was not ready for the mainstream retail consumer. What the retail consumer needed was a brand that was as unique and colorful as its products. Once the foundation was established, we moved into creative exploration and began crafting the unique visual identity system that would allow Embrew to thrive.
Our well-rounded brand system was built to allow for future flavor and product expansions. Through custom patterns, hand-drawn illustrations and icons, beautiful assets, and an attractive color palette of greens, blues, purples, pinks, and tans, our creative team was able to deliver a unique and marketable brand identity for Embrew that looks just as good as it tastes.
