Brand Identity
Packaging Design
Photography
Sleep safety is a global issue. Crescent Womb is driven to disrupt the industry complacency surrounding it. There was a lot to consider for the redesign phase. Dedicated to education and becoming the catalyst for safer childcare, the new brand elements needed to be youthful but serious and relevant to the baby market. As Crescent Womb planned to update the product to include different SKU’s, the branding would also have to adhere to the updated styles and trends. It was also critical for Crescent Womb to be unique and stand out in the market as an increasing number of competitors and knock-off products were popping up.
