Swing on into the world of Bonobo, where health is happiness. Chocolate lovers of all ages are sure to go bananas for these delicious sweets. Made with the finest ingredients and free from any artificial additives, Bonobo chocolates are the perfect choice for parents looking to satisfy their little one’s sweet cravings without the guilt.
Brand Naming
Brand Identity
Packaging Design
Bonobos are known for their close connection to nature as they primarily inhabit forests and are closely related to humans. The name Bonobo suggests a focus on natural, organic ingredients, appealing to parents seeking healthier options for their children. Bonobos are also associated with a peaceful lifestyle, while being playful and sociable in nature. As an endangered species, bonobos symbolize the importance of environmental conservation, thus reflecting the company’s commitment to environmental responsibility.
This brand combines bold hues, geometric illustrations, and striking typography which together create a fresh take on chocolate packaging. While fun illustrations spark the interest of kids, adults can also appreciate the simplicity and clean lines of this style. The Bonobo character takes center stage, presenting a memorable face for the brand. We’ve also created a unique logotype that captures our playful spirit in a modern way.
The packaging for this concept invites kids and chocolate lovers into a rich, exciting world of adventure. The chocolate bar illustrations are handcrafted, incorporating organic shapes and clean designs. Like Bonobo’s chocolate, this visual identity holds nothing back, allowing customers to embark on a journey of pure fun.
