What good is a great bourbon if nobody has heard of it? We developed a plan to reach both current and prospective consumers for American Barrels. Our public relations team garnered national press through print, digital, radio and TV interviews that introduced the product to new audiences. Wish lists don’t scare us; we got American Barrels in desired niche publications like those from the National Rifle Association (NRA). Within the first two months of our service, American Barrels was featured in the NRA’s American Rifleman Gift Guide, and we secured placement in the print issues of Shooting Illustrated and American Hunter.
