Align Foot and Ankle

Movement is essential to life – and that starts with alignment. This was the principle that served as the starting point for our primary logo. The custom ‘A’ icon uses clean, simple lines to communicate the harmony and balance that alignment can bring to the entire body. Once the icon was established, we then created a word mark with custom details to match.

A soft, muted gradient and comforting color palette were chosen as a welcome change from the stark look of many medical brands. To round out the design, we used a brand typeface that feels warm and trusted and created brand assets that reflect Align’s mission of healing and genuine care. From there, we extended our brand design into various digital and print pieces, including a custom web design that brings it all together.