Before creating a communications strategy, we focus on defining your communication identity. We assess your current social media presence, PR, and communications landscapes with a deep dive into your goals, channel analysis, tactics, audience definition, and competitor analysis.
A good communications strategy is a solution that will move you from where you are now, to where you want to be. We’ll establish your organization’s goals and create clear and focused initiatives to help you achieve them.
A plan only exists in the context of a strategy. As the strategy answers the questions of “why” and “what,” the plan answers the “how”. Our team will develop a concrete plan with a clear, intentional purpose. We’ll craft a calendar of activities with key tactics and an optimized timeline to get you to the finish line.
This is where we take our strategy and plan, and put them into action. Here, we’ll implement the action items outlined by the Communications Plan. Action items could include, but are not limited to, media relations, print/digital content themes, event ideation, social media content themes, copywriting, and more.
