Branding, Packaging

Created: St. Petersburg, Florida
Managed: St. Petersburg, Florida
Brand Reach: Local, Regional

When coffee and creativity collide.

Branding for Made Coffee

Made Coffee introduced the first cold brew coffee cannery and tasting room in downtown St. Petersburg, and they called on us to redesign their logo and brand. Our work also included designing the eye-catching packaging for their cold brew cans, website design and development, social media graphics, and print design work. Their successful product needed our creative direction to elevate the brand to the next level: mass distribution and retail sales.

Logo for Made Coffee

Made Owner Michael Rideout worked closely with our creative team to hone the concept for this new brand. With Rideout’s direction, we were able to develop an eye-catching and fun brand. We utilized bright colors, bold typography, and playful illustrations.

Inspiration for Made Coffee
Icon for Made Coffee

Prior to launch, a glowing review by Creative Loafing fueled an appetite for the cold brew. Our strong design for a stellar product kept the buzz alive on social media.

Packaging Design for Made Coffee
Can Design for Made Coffee

Upon presenting the Made Coffee team with the new brand and can designs, they were clearly as smitten as we were. The cold brew now stands out on shelves and makes you want to #SlamACan! The new brand and its assets will allow Made to grow in the Tampa Bay area and beyond. We were awarded the American Advertising Federation’s 2017 ADDY Award (regional and district), and the American Graphic Design Awards GDUSA 2016 Award for the Made Coffee packaging.


Can Photography for Made Coffee