Green Bench
Brewing Co.

Branding, Packaging, Photography

Created: St. Petersburg, Florida
Managed: St. Petersburg, Florida
Brand Reach: Local, Regional

Setting the standard for the craft beer scene in St. Petersburg.

Mural for Green Bench Brewing

As the city’s first microbrewery, Green Bench set the tone for the craft beer scene that would soon explode on both sides of the bridge. Hype Group was selected to build the brand from the ground-up, and played an integral role in the opening of this St. Pete staple. Owners Nathan Stonecipher and Steven Duffy wanted to pay homage to the city’s history, hence naming the brewery Green Bench after the green benches that lined our streets in the early 1900s.

Inspiration for Green Bench Brewing
Inspiration for Green Bench Brewing

Our goal was to create a brand that was timeless while also honoring our city’s past. The result was a hand-drawn typographic logo accompanied by various brand assets and illustrations. Prior to launch, we also designed and developed their website.

Logo for Green Bench Brewing
Can Design for Green Bench Brewing
Brand Assets for Green Bench Brewing
6 Pack Design for Green Bench Brewing
Pint Glass Design for Green Bench Brewing
Bottle Design for Green Bench Brewing

To this day, we continue to work with Green Bench in every facet of design, including special beer release labels, core can designs, tap handles, merchandise, gig posters, and other print and digital collateral. You can find our team in the beer garden on most Friday nights. Beer is an essential part of the creative process.

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