Green Bench
Brewing Co.

Branding, Packaging, Photography

Setting the standard for the craft beer scene in St. Petersburg.

As the city’s first microbrewery, Green Bench set the tone for the craft beer scene that would soon explode on both sides of the bridge. Hype Group was selected to build the brand from the ground-up, and played an integral role in the opening of this St. Pete staple. Owners Nathan Stonecipher and Steven Duffy wanted to pay homage to the city’s history, hence naming the brewery Green Bench after the green benches that lined our streets in the early 1900s.

Our goal was to create a brand that was timeless while also honoring our city’s past. The result was a hand-drawn typographic logo accompanied by various brand assets and illustrations. Prior to launch, we also designed and developed their website.

To this day, we continue to work with Green Bench in every facet of design, including special beer release labels, core can designs, tap handles, merchandise, gig posters, and other print and digital collateral. You can find our team in the beer garden on most Friday nights. Beer is an essential part of the creative process.