Photography, Video Production

Created: St. Petersburg, Florida
Managed: St. Petersburg, Florida
Brand Reach: National

How to communicate quality and dedication in the age of social media.

Video Production for Boar's Head

You’ve probably frequented a deli counter or two and ordered Boar’s Head lunch meat, or included it on your #pubsub. The national supplier of premium quality meats, cheeses, and other gourmet deli products contacted Hype Group with the goal of reaching a new audience – millennials.

The medium of choice was video production. We were tasked with creating a 30-second spot, a 15-second spot, three cinemagraphs, and two stop-motion animations all within a pretty tight deadline (good thing we work well under pressure). These productions were to communicate the value, convenience, and deliciousness of Boar’s Head products and how they fit into the lives of everyday millennials.

Photography for Boar's Head
Photography for Boar's Head
Photography for Boar's Head

‘Elevate Your Tailgate’ and ‘Homegating’ were buzz words we kept in mind throughout ideation, storyboard crafting, scriptwriting, location scouting, and everything in between. The idea was that a consumer could elevate their tailgate at home with Boar’s Head products.

The productions were unlike anything Boar’s Head had ever done. We were tasked with targeting a younger audience, and passed with flying colors. We successfully set the scene and all deliverables were a hit with Boar’s Head executives and their audience.