We’re already off to a great 2012 here at Hype Group. This past year was full of fun and exciting things; we moved our office into a larger space on Central Avenue, we launched our new website, we retained many more clients, attended numerous local events, developed very creative brands, had great interns, and so much more! We couldn’t thank our clients and friends more for all your support and business. It is you that makes a boutique agency like ours thrive, and we thank you all.

In entering 2012, we probably all have our own personal resolutions and goals. Our goal as a company, is to continue to strengthen our creativity and account management so that our client’s businesses grow and thrive just like ours. Below are a few things to ask yourself as we enter into this new year, it may spark a question or two

Questions for Creating a Fabulous 2012:

1. Is your brand speaking the right message to your customers and potential customers?

2. Are your ad designs fresh and consistent?

3. Has your website been updated recently to reflect current news, products or services?

4. Can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?

5. Do you have an email marketing program to keep clients, vendors and staff aware of what’s going on in your business? If not, why not?

6. Would video technology help you more effectively communicate the benefits of your product or service?

Cheers!
Brooke

Nova Hotel Renovation & Construction Launches www.novahrc.com

Clearwater, Fla. (September 29, 2011) – Nova HRC, a world-renowned hotel renovation and
construction company, announced today the launch of its new, expanded corporate website,
www.novahrc.com. Designed to better serve its investors and clients, the new website highlights the company’s history, global portfolio, industry experience, and multi-faceted services.

The new website, designed and developed by Hype Group, provides a high-quality user experience with an enhanced channel to provide ongoing press updates, social media interaction, an expanded project portfolio, and executive bios.

“We are really excited about the launch of our new website as it is a great platform to illustrate our capabilities and showcase our various projects,” said Keith Ripel, Director of Sales and Marketing at Nova HRC.

Hype Group, a full-service advertising and design firm in St. Petersburg (www.hypegroup.net), built the custom website with the Nova HRC attention-to-detail in mind. The Hype Group team was responsible for website strategy and concept, content writing, design, and website development work.

“The staff at Nova HRC is a pleasure to work with,” said Hype Group President Brooke Gast. “We admire their quality of work and professionalism with both clients and vendors alike.”

Nova HRC specializes in global hospitality renovation and construction projects, servicing all segments in the industry. The company directors and executive staff are a fusion of hoteliers and construction team members, which gives the company its dynamic approach. Nova Hotel Group has offices in Florida, California, and London and currently employs approximately 300 team members.

In the past three years, Nova HRC has performed approximately $250 million worth of hospitality renovation and construction work throughout the world. They have most recently completed the restoration of a historic English manor in East Grinstead, UK. Other notable projects include work with the Ritz Carlton, Radisson, Marriott, Interstate, and Choice Hotels as well as a variety of independently owned properties.

More information about Nova HRC is available at: www.novahrc.com.

About Hype Group: Located in St. Petersburg, FL, Hype Group is a full-service marketing, advertising and public relations company that provides innovative design and marketing solutions for clients. Hype Group has experience in branding and creative design, marketing strategy and consultation, public relations, print production, sales materials, interactive design, and development and market research. Visit www.hypegroup.net for information.

Editors Note: For more information or to schedule an interview contact info@hypegroup.net or call 727.623.9085.

Growing Marketing, Advertising and PR Company Relocates to Larger St. Petersburg Office

St. Petersburg, Fla. (September 27, 2011) – Hype Group, a full service marketing, advertising and public relations company recently completed its move to their new office, located in the heart of St. Petersburg on Central Avenue.

The new location at 4563 Central Avenue provides more office space to support Hype Group’s growing business, staff and expanding customer base.

“Our new building is going to give us room to grow,” said Brooke Gast, President of Hype Group. “This move fits well with our expansion strategies and will provide ample space
for Hype Group moving forward.”

Hype Group is a full-service marketing, advertising and public relations company whose services include brand identity, graphic design, website design, print production,
media buying, social media, public relations and multimedia campaigns.

As President of Hype Group, Gast’s efforts are directed primarily towards business development. The staff has been expanded to include creative and innovative marketing
professionals who thrive on clever ideas and appealing designs.

Hype Group was born a boutique design and marketing firm late in 2009. From that avant-garde origin, they’ve since grown into one of the Tampa Bay area’s largest full-service
creative and advertising agencies. Now as then, their goal is to provide industry experience and youthful creativity, which in-turn enables them to produce fresh, new marketing
perspectives for their clients.

About Hype Group: Located in St. Petersburg, FL, Hype Group is a full-service marketing, advertising and public relations company that provides innovative design and marketing solutions for clients. Visit the website at www.hypegroup.net for information.

Editors Note: For more information or to schedule an interview contact info@hypegroup.net or call 727.623.9085.

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St. Petersburg, Fla. (September 23, 2011) – The Grand Central District, located just west of Downtown St. Petersburg, is hosting the 2nd Annual St. Pete Oktoberfest on Saturday, October 15th, from 5pm-9pm. The event will take place on the 2000-2200 blocks of Central Avenue in the heart of the Grand Central District, and will include craft beer, wine and champagne tastings, which are included in the ticket price. In addition, there will be authentic German, Italian, Caribbean and Cuban food, as well as craft and art vendors.

Tickets are $30 for General Admission or for $50, patrons can beat the lines with Early Entry at 4pm (limited number of Early Entry tickets will be available). Tickets are available for purchase at www.StPeteOktoberfest.com; advance purchase is recommended. Tickets will be available for purchase at the event on a cash only basis.

St. Pete Oktoberfest will feature dozens of craft beer tastings from Great Bay Distributors, and this year’s event will also include wine and champagne from San Giuseppe and Barefoot Wines. More than 20 breweries will be providing a wide variety of beers to sample to event patrons. Breweries include Victory, Bluepoint, Capital, Kona, Widmer Brothers, Redhook, Cold Storage (Florida Avenue), Evander Beer, Southern Tier, Kelly’s Cider, Woodchuck, Gordon Biersch, Krombacher, Alexander Keith, Starr Hill, Leffe, Beck’s, Magic Hat, Estrella Damm, Shocktop, Stella, and Hoegaarden. Wine will be provided by San Giuseppe and Barefoot.

Live entertainment will be provided by a diverse collection of local artists including jazz musician Henry Ashwood, blues/roadhouse band Woody & The WoodTones, rock originals and covers by Relentless, and funk/jazz/jam-band Worldwide Zoo.

The Courtyard by Marriott in Downtown St. Petersburg is offering a special St. Pete Oktoberfest rate for guests attending the event. The discounted rate includes breakfast for 2 and shuttle service to and from the event. Guests can call 727.450.6200 for more information or to book a room.

Gulf Coast Marketing Services is the Media & Marketing Coordinator for the Grand Central District’s 2nd Annual St. Pete Oktoberfest and 7th Annual Chili Cookoff. Sponsor and vendor information can be found at www.GulfCoastMarketingServices.com. The Grand Central District Association (GCDA) is a 501c3 organization.

Media sponsors include: Bright House Networks, CBS Outdoor, Tampa Bay Newspapers and Clear Channel Outdoor. For ticket or volunteer information, contact GCDA at 727.828.7006 or info@StPeteOktoberfest.com.


ABOUT THE GRAND CENTRAL DISTRICT: Founded in 2000, the Grand Central District is a Florida Main Street community. It is home to several beloved local restaurants and bars, antique retailers, art galleries, unique shops, and professional service providers. The District is bicycle and pedestrian friendly, and can be easily reached via the Central Avenue Trolley, which makes several stops throughout the Grand Central District.

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