“Good design is good business.” These words have likely echoed the hallways of almost every successful business today. Thomas Watson, CEO of IBM and originator of these words, was in pursuit of design, and allowed Paul Rand, Graphic Designer – who came to be known for the logo design for UPS, ABC, and Enron, among others – to create the logo of the century. Rand’s IBM logo became a staple in the rise of modernism and demonstrated how businesses could be innovated and elevated with the simple belief that good design is a necessity in the industrious world of business and marketing.
Since then, we have seen brands explode and products become more iconic than ever before. Businesses, as well as consumers, have begun to associate design with innovation, and their products in conjunction with that change. With this boom in the industry of design, designers are called upon to create identities and ecosystems that communicate a platform for products to be placed in. Designers are put to the test everyday to help businesses come to life and create communication between the business and its consumers.
In more recent times, we’ve experienced the remarkable acts of startups that are led entirely by the theory of good design. Companies like Pinterest, a social network that allows users to visually share and discover new interests, are a perfect example of how anyone can start a business on design alone. The fact that a business can take off solely on visual assets is not only an inspiration to designers around the world, but also a good business ideal. Bump, an app with the sole purpose of transferring content, was able to obtain 1 million users before it ever invested $1,000 in the company. Even Apple, who has become a notorious player in the world of design, demonstrates the perfect platform to display its products and allows for a continuous innovation strategy.
Designers need the liberty to explore creative strategies and executions, because they are the people who can help your business grow in both credibility and wealth. Many designers gather inspiration from their surroundings and the work of other artists. Their ability to capture your vision from experiences they have had, is what feeds their capability to extend beyond the communication of a message with as little elements as possible.
While many people try to take the reigns in the layout of their designs, it is important to trust your designer, as they hold a large kit of ideas that will only benefit your brand. Take a step back and leave it to the professionals, you’ll find that they know you, and understand your vision better than you think.
If you’re looking to up the ante on your business, and need a little something to spice it up, consider a redesign. Most importantly, consider the credibility of your designer and their ideas, as they mark the difference between good and bad design, and in turn, the difference between good and bad business.